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Why present like a storyteller?

Do you need to present, pitch your ideas or speak to groups as part of your work? If so, why not learn to present the natural way – with storytelling and an engaging and fluent style?

Why think like a storyteller?
“Storytelling” is the language our human brains use to make sense of the world. By learning to think and present like a storyteller, you develop the skills and strategies to transform dry professional messages into emotionally engaging, credibility-enhancing experiences that inspire meaning, belief and action.

You also make it easier for yourself as a presenter because storytelling triggers better recall and grows confidence.

Develop a presenters’ toolkit
In this workshop, we show you how to take some of the challenges out of presenting. We will build your confidence and skills by moving from an easy conversational starting point to some mental strategies that take the pressure off, engage the audience and act as a support structure for you.

We share valuable tips and strategies modelled from some of the world’s top communicators in business, media, politics and leadership roles.

Experience a different sort of workshop

• Learn the structures and techniques that take the strain and build confidence and credibility
• Create buy-in and build bridges of connection with audiences
• Engage your listeners
• Build context for change
• Humanise complex ideas and data

Open the door to a different kind of presenting

Contact us about holding one of these sessions in your offices or stay tuned for the next open session later in 2020


RBS & Novartis invest in narrative

The Royal Bank of Scotland, Novartis, Transport for London and The Swiss Institute of Bioinformatics are among our most recent clients to take advantage of our narrative mastery programme. The skills and processes of narrative intelligence are the invisible glue in truly connected and collaborative organisations and these clients are keen to have this thinking in place for both top leadership teams and communications staff across all business units.


In-house and open workshops for 2020

Join one of our open workshops in London in 2020 or request to hold a workshop in your offices

We are developing a range of new workshops and will be launching these soon. One of our exciting new offerings includes a survey of the behavioural science landscape for those wishing to know more about how we can influence and inform in ways that are more compatible with how the mind operates.

Coming soon in 2020 – Influence and inform the brain’s way

Coming soon in 2020 – Present like a Storyteller

Coming soon in 2020 – The Cognitive Science of Words that Work

On request – The Culture Factor

See all on our workshops page



Communicate with cultural intelligence – open workshop returns on request for 2019

Few of us need any convincing that we’re living in a multicultural world and yet most of us rarely think about communications in ‘cultural’ terms until an issue like this one strikes: ‘We can’t work with them!’, was the shout from the London and New York offices.

I was leading a global bid process for an international consultancy when the whole project threatened to implode. » Read more

Colleagues in London and New York were experiencing the Munich team’s involvement as negative, critical and unsupportive.

What do I need to know, what do I need to do to get the work done – to help people avoid this cultural stuff? These were the questions that kept me up at night during a series of issues involving colleagues in Europe and the US.

Being part of the same organization and operating in the same business language (English) the team and I had simply fallen into the trap of “assuming” that cultural differences did not play a role in our collaboration. How wrong we were…

I remember after one conference call, the London and New York team sharing with me their frustration with the German colleagues. “They don’t seem to be excited about or supportive of the project. They are always incredibly negative and just focusing on the weaknesses and what might go wrong.” Being German myself, I was rather surprised by this comment, for I knew how much the Munich team was committed to this new business opportunity.

What had happened?

Simply a clash of cultural mind sets. In general, the people in the US and in the UK seem to have a more “we can do it, let’s make it happen” and positive approach, while the German way tends to be more cautious and needs to make sure that all potential risks have been assessed and dealt with.

Both approaches have their merits and, when combined, actually complement each other. The solution to the dilemma in this case was simply recognising and addressing the cultural differences in an open and frank conference call. Understanding and respecting diversity allowed everybody to focus on the strength of each cultural group. Within the project team, New York now took over the role of “motivator” and working on creative solutions, the UK colleagues bridged the gap between US and Europe, while leading the project management part. Last but not least, Munich focused on risk assessment and playing “the devil’s advocate” by providing regular reality checks.

As a result, fewer misunderstandings and false expectations led to a more effective and successful (as well as enjoyable!) collaboration and great team spirit.

This was my colleague, Nicole’s, experience nearly 10 years ago – and since then we have been called upon to help numerous teams and organisations flex their approach across different cultural contexts – national, ethnic, organisational, virtual, generational and more.

We have now built some of this experience into a one day open workshop for individual leaders. The most recent of these was held in London in April. And for 2019, this workshop will be available on request only. Full details of the Culture Factor workshop are available here. 


Our narrative toolkit article published by the IoIC

A sense of story unleashes our intrinsic motivation and many organisations are missing out by not developing a full narrative toolkit and connecting and engaging in this way. Read our article on how a narrative toolkit can help IC practitioners and business leaders drive collaborative success in the June issue of IoIC Online. » Read more

Read the IoIC article here

A narrative toolkit helps IC drive connection and collaboration



The invisible glue of organisational success

The skills and processes of narrative intelligence are the invisible glue of truly successful organisations. Helping people connect to the strategic narrative is recognised as a crucial catalyst of collaborative working and yet many organisations struggle to share the story behind their strategy and so fail to unleash this intrinsic motivation in their employees – or to engage and inspire external stakeholders.

Our narrative mastery programme provides a dual approach to help address this challenge. It both deepens leaders and communicators understanding of narrative and influence and provides communicators with a toolkit of narrative techniques, templates and ideas to coach leaders and deliver to teams internally.
» Read more

Narrative intelligence includes the ability to contextualise and communicate where the organisation is headed, and why, in ways that make sense to people. It involves:

  1. Inspiring people by telling stories that bring to life the values and purpose of the business unit or overall organisation, and
  2. Giving purpose and meaning by helping them think in narrative form – so that they too can understand and articulate the business story.

Our programme can help communicators and leaders bring these skills into play quickly and in a structured and consistent way that is also genuine and real. It usually involves some or all of the following:

Leadership workshops on:

  • Storytelling for leaders
  • Corporate or strategic narrative

Employee-focussed workshops:

  • Storytelling for Corporate Ambassadors
  • Story-listening (employee workshops for renewed energy and change)

A toolkit of narrative–promoting techniques:

  • Surfacing a Higher Sense of Purpose: templates and processes for groups to explore the corporate story
  • Story triggering: helping others find and tell stories in support of the main narrative
  • Story-listening: sharing stories through an appreciative lens, such as that of appreciative inquiry, to trigger renewed focus on positive change and build the story and culture everyone wants from the bottom up
  • Active story sharing to spark new ideas and behaviour change.

Contact us for further information on our in-house programmes and workshops. Next open workshop on storytelling is in London on 13th June, 2019. Booking and further details.

Read our article on A narrative toolkit helps IC drive connection and collaboration published by the Institute of Internal Communication.


TfL takes a fresh look at storytelling

As part of our narrative mastery programme, several business units at TfL have taken a fresh look at the mental gymnastics of communication and the role of storytelling as a leadership skill. » Read more


REACH out: Leadership is conversation

People will only ever follow you as a leader if you have their trust and emotional proximity.

Most successful leaders intuitively and continuously cycle through five styles of conversation that help them build high quality relationships and draw others towards them.

And although these leaders may not know it, there are significant neurobiological and evolutionary mechanisms behind this which underline the fundamental importance of these types of conversation. Essentially, these translate to ..... [December 2018] » Read more
  • familiarity and intimacy build safety;
  • feelings of being valued and empowered build motivation

Your most profound duty as a leader is to build quality relationships and to minimise threat


The REACH approach takes a look at successful leadership behaviour and provides five areas of focus for everyday and important conversations. It supplies a rule of thumb and an easy way into a different, richer view of communication.


Why use REACH?

  • A practical tool providing an easy way to remember important behaviours in the moment
  • Helps you achieve your main leadership duty of building trusting relationships
  • Provides a framework for learning essential leadership skills


REACH in the workplace

We hold masterclasses, training and coaching on how to bring this approach into your team or organisation, how to get started practically and – importantly – how to develop the component skills. We also explain something of the neurobiology of change and motivation.


Bringing teamwork to life

We have been helping project groups across Europe see teamwork in a new light. Managers learned that singing in a choir or carrying an injured friend down a mountain could help them achieve more at work. [October 2018] » Read more

What does it mean to make a team more than the sum of its parts? This was the theme of recent workshops we ran with teams in the UK, France, Germany and Switzerland – teams who were all about to embark on key phases of commercial development requiring them to work together intensely and deliver project results quickly.

We wanted to give people a real and ‘lived’ sense of the necessary ingredients for high achieving teams and how to reproduce that at work. As part of this process we asked people to share some of their best team experiences outside of work – and as a result were treated to some remarkable stories of rescue, resilience, escape and performance.

We heard about the choir whose members could not initially all sing in tune or read music and yet the sharing, mentoring and fun of learning for a common goal brought them all together to a performance standard.

We also learned how rapidly skills and resources were deployed across a group to get an injured friend to safety. Skills people had forgotten they had (orienteering) or taken for granted (local knowledge) were dusted off and put into action as sub-teams were needed to make a plan work.

What these stories had in common was valuable information about how we best work together – and, importantly, they were also understood at a deeper level by the teams than mere presentation of a theory.

Some of the messages people took away included: having a crystal clear view of the outcome (how great it will it be when we have finished); the importance of recognising and valuing excellence in team members in all its guises, not just role-related expertise; and caring about the collective output of the team.


Help for international and virtual teams

We have been helping dozens of teams and team leaders understand the key principles of effective teamwork and put them into practice, even when geographically distant from some or all of their co-workers. Discover and develop these practices for an existing team or get a new team off to a great start with one of our energising away days.

» Contact us for more details.


Adrian Goodall Associates Ltd trading as Fruitful Conversations. Company number 4179705
Registered address: 130 High Street, Marlborough, UK, SN8 1LZ Postal address: The Studio, Thorneycroft, All Cannings, Wiltshire, SN10 3NY
Email: Tel: 01380 860003